Micro niche is simply the sub-sector of a bigger niche. Dog training market is a niche and it is broad, what can of training do you have in mind? Training Boxer puppy to stop barking, training your dog to be a faithfully message etc. Each of these training is regarded as micro niche market. A niche can have litany of micro niches.
The whole essence of micro niche marketing is that work is reduce, and tightly focusing your energy to that particular micro niche. Since you have small area to work on, identifying and providing the answers is simple.
Micro niches are less crowded, which implies you stand a better chance of getting to the targeted audience. A quick background search on the phrase “dog training”, result showed over 46 million pages competing for it. You do not need a prophet to know that you do not stand a chance in this niche. A quick search on “training boxer puppies to stop barking”, has a result of about 66,000 pages. Competition is not tough and you stand a good chance of getting in the first ten for that phrase. Now, having the all these information about the micro niche, that is- selecting a good micro niche market, the needs and solution of the niche and the pages competing for that particular micro niche (phrase), profiting from the micro niche is easy.
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